Concrete Promotion Resource Center

Technical Resource:

The Concrete Industry Parking Lot Working Group recently identified parking lots as the industry's largest promotion opportunity and has completed a plan for increasing parking lot market share. This effort was organized by NRMCA with strong participation from PCA, regional promotion groups, state and area associations and concrete and cement companies. Collaboration, shared goals, dramatic new tools and effective market measurement are the key elements of the plan, which calls for market share to increase to 15.1% in 2010 from 9.1% in 2005.

Cement and concrete promotion and sales professionals are encouraged to learn about the new tools, services and collaborative approaches that will secure a growing share of the yearly potential that PCA estimates at 88 million cubic yards. This historic opportunity has developed rapidly because of the competition's fast-rising material costs and growing environmental problems, in comparison with concrete's steady business climate, sustainability advantages and innate product benefits.

National Strategic Plan Documents:

1.	Executive Summary: Strategic Plan for Promoting Concrete Parking Areas (PDF)
2.	Full Strategic Plan (13 pages) (PDF)
3.	Strategic Plan Task List
4.	2005 Benchmarks & 2010 Targets for Concrete Parking Lots for New Building Construction (by State & Region) (PDF chart)

Resources for State & Local Strategic Planning:

1.	"Road Map" for State & Local Parking Lot Promotion Planning
2.	Parking Lot Plan “Opportunity” Article (PDF) From the Summer 2007 Concrete In Focus magazine.
3.	Concrete Parking Lot Opportunity and Plan PowerPoint (PPT)
4.	Planning Documents from State & Local Industry Organizations

(Please contact Glenn Ochsenreiter at glenn@nrmca.org if your

organization can provide documents for industry reference)

New Parking Lot Promotion Resources:

Parking Lot Design Assistance Program

Project submittals by NRMCA affiliate organizations only.

Concrete Parking Promotion Flip-Chart "Pitch" Book

New tool to assist in promoting the benefits of concrete parking lots to specifiers.

NRMCA's Buildings Under Design ("BUD") Online Lead Program

NRMCA state affiliate program provides early information on new projects.

(Member discounts for service also available)

Additional Parking Lot Promotion Resources:

►	Pervious Contractor Certification Program - Administered by local sponsoring groups.
►	CPA Software - Software promotion tool for quantifying the concrete advantage.
►	Concrete Delivers 4-page concrete parking brochure for owners & architects (free downloadable PDF).
►	Designing Quality Concrete Parking Areas 4-page brochure for engineers (free downloadable PDF).
►	When it Rains, It Drains 4-page general information brochure on pervious concrete (free downloadable PDF).
►	Freeze-Thaw Resistance of Pervious Concrete (PDF) - 17-page NRMCA report.
►	Pervious Concrete Pavement (NRMCA/PCA Publication) 32-page booklet covers benefits and engineering properties of pervious concrete.
►	Pervious Concrete: Hydrological Design & Resources (CD-ROM)
►	Pervious Concrete at the LEED™ - Certified East Atlanta Library (Mini CD-ROM)
►	Concrete in Practice Series - Information sheets for contractors
►	ConcreteParking.org - Comprehensive parking lot site for specifiers.
►	PerviousPavement.org Comprehensive pervious concrete site for specifiers (includes full text of Pervious Concrete Pavement booklet).
►	“Webinar” Promotion Training - Training sessions on a variety of topics.
►	Concrete Parking Areas Aren't White, They're GREEN (PDF) Article from the Spring 2005 issue of Concrete InFocus. By Vance Pool of NRMCA.
►	Concrete Promoter Directory - Concrete parking lot promoters are asked to register.

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